I’m going to be very honest and candid here…..I am a one woman show. I create all the social media posts, blog posts, source and upload all the events, take all the pictures and videos, oversee all website redesign, marketing, correspondence and so on. There is not a team working in the background, it’s just me. There, that’s my confession.
However, I think it’s important to share that I am at the forefront of each and every interaction with Falling for Niagara because I get to shape it, grow it and quite frankly control it! In this age of automation, artificial intelligence and bots I still think it’s important that there is a human behind an interaction. I am known as a micro-influencer 🙂
Now let’s get personal. I’m Lianna and have lived in Niagara Falls for almost 4 years but am not a stranger to the area. I’m married to a great man, mother of twin girls, step-mom to two boys and work as a project manager at a financial institution. Of course I’m a wine lover, red in particular but am far from being a wine connoisseur. I am also a foodie, love biking and playing golf.
Going from a frequent visitor to a resident of Niagara Falls has been an interesting experience. Every weekend is an opportunity to visit a winery, go to a festival, hang out by the Falls or in Niagara-on-the-Lake. Little did I know about all the fabulous bench wineries, the quaint community of Fonthill, the hidden gem called Port Colborne or the supper market in Port Dalhousie! But my struggle was keeping up-to-date on all these great events and my first year living here spent finding out what happened LAST weekend. I was SO FRUSTRATED!
I have a saying and many people agree….the municipalities that make up Niagara don’t like to play together in the sandbox. Meaning, they are very focused on furthering their own agenda (I get it) but there never seemed to be a unified source that showcased the region as a whole.
When I moved here in 2014, I not only wanted to become a part of my community, but to contribute to it as well. So why not share my research with others so they could benefit from it? I started with my Facebook page in 2015 and a year later, I launched my website. Looking back, it was rough around the edges but I’m not a webmaster so I did the best I could. I was learning the in’s and out’s of social media marketing and folks were loving everything I was sharing. So this past January, I redesigned my website and I think it’s a testament to how I’ve matured as a social media marketer and micro-influencer. If you haven’t visited before, feel free to take a look around at Falling for Niagara.
This is my labour of love and I am so fortunate to share it with you. Thank you for being a part of my journey and I can’t wait to share all the great experiences this spectacular region has to offer!